about

I’m a growth and GTM professional at the intersection of life sciences, technology and revenue. I’ve worked across market research, customer intelligence, content strategy, SEO, and building a practical understanding of how markets translate into demand. I’ve worked closely with customers and growth systems, this gives me a grounded view of how positioning, content and sales influence each other. My belief is simple: the strongest growth systems start with understanding the market deeply and turn those insights into meaningful content, qualified demand and measurable revenue.

experience

Bversity

Growth & GTM | Market Research | Revenue

Conducted extensive market research for our B2C life-sciences education business, developing a deeper understanding of ICPs, motivations, decision-making behaviour and purchase barriers. Translated these insights into marketing and GTM initiatives, aligning content, messaging and sales strategy around customer intent. Contributed 30% of company revenue while achieving a 1.2% lead to customer conversion rate, compared with a 0.8% team average.

10minus43

Growth & Client Strategy | AI Solutions

Worked closely with SME prospects and clients to understand their underlying business needs, operational bottlenecks and pain points. Translated these business requirements into clear solution briefs for the internal technical team, helping bridge the gap between customer problems and AI automation solutions. This enabled the team to build solutions focused on measurable business impact rather than technology for its own sake.

education

B.Tech, Biotechnology

KIT College, Coimbatore | 2018 – 2022

M.Tech, Biotechnology

Crescent University, Chennai | 2022 – 2024

skills

Market Intelligence: Market research, ICP analysis, customer research, competitive intelligence, industry analysis, market mapping, opportunity identification, buyer behaviour analysis, GTM research, market-entry analysis.

GTM & Growth: GTM strategy, marketing funnel strategy, customer acquisition, positioning & messaging, content strategy, SEO strategy, lead generation, sales strategy, demand generation, conversion optimization, revenue growth.

Execution: GTM execution, campaign development, sales enablement, client discovery, cross-functional collaboration, funnel optimization, lead nurturing, performance analysis, customer-to-product translation.

Sector & Tools: Life sciences fluency, Biotech, Healthcare, AI & automation, SEO and content systems, CRM platforms, market intelligence, GTM and revenue workflows.

location

Chennai, India

Yugenthar M

Yugenthar M

Growth Manager | GTM Strategy